ODDS + ENDS
Wolverine
To help 141-year-old Michigan boot company Wolverine appeal to a younger consumer, we partnered with Chicago rapper Vic Mensa on a limited-edition collab. The Wolverine x Vic Mensa Combat Collection benefitted Vic’s charity SaveMoneySaveLife and received earned coverage in Complex, Buzzfeed, Ebony, and Nylon.
my @wolverine collab to benefit @savemoneysavelife is dropping soon. sign up for an email alert to cop yours first #ad #wolverinexvic
#wolverinexvic ❗OUT NOW❗#ad
the burnout — 1 of 3 looks from my new collab with @wolverine. get yours at the link in bio. #ad
3 exclusive leathers, hand-selected by me. check out my #wolverinexvic Combat Collection #ad
EDELMAN + VENDOR TEAM
Creative Direction—Scott Serilla + Adam Kitzmann
Art Direction—Corey Waldron
Production—Cate Connors
Photography—Zoe Rain
Account Management — Laura Fries
BUTTERBALL
I worked extensively on Butterball’s first-ever Turkey Talk-Line Alexa skill, partnering with developer Mobiquity to write how-to copy that worked for audio. I also co-concepted a series of funny Easter eggs users could uncover as they talked turkey with the skill. The Butterball Turkey Talk-Line Alexa skill received coverage in Food & Wine, Wired, Mashable, Eater, and more.
EDELMAN + VENDOR TEAM
VUI Design—Rebecca Evanhoe
Easter Egg Co-Writer—Herschel Kissinger
Creative Direction—Scott Serilla
Account Management — Steve Snart + Shelby Montgomery
BARILLA VERO GUSTO
To launch Barilla’s new line of premium pasta sauces, we planned an event for media and influencers that brought Vero Gusto’s artfully balanced ingredients to life. We partnered with sensory expert Dr. Hoby Wedler to guide guests through a blind tasting. During this sensory deprivation experience, guests isolated the aromatic flavors in Vero Gusto and learned more about what makes the sauces’ ingredients so special. We also commissioned ceramic artists, one-of-a-kind sculptures, and craft cocktails to immerse guests in Vero Gusto’s ingredients—bringing them to life through accompanying descriptions.
EDELMAN TEAM
Creative Direction — Katie Rogers + Baptiste Limb
Design — Ginny Tevere + Sarah Neil
Production — Lisa Wunsch
Account — Erin Fitzgerald
TOLERANT FOODS
To differentiate Tolerant from a sea of legume pasta brands, I developed a lively tone of voice for their Instagram. The copy below accompanies UGC / influencer content and touches on one of Tolerant’s most compelling product attributes: no artificial additives or binders.
EDELMAN TEAM
Account Management—Bridget Brady
CENTERPOINT PROPERTIES
Modern life is governed by the seemingly effortless movement of things from point A to point B. With a roster of prime multi-modal real estate, CenterPoint Properties specializes in making this movement happen. I worked with the Edelman team to infuse CenterPoint’s website and other communications with the voice of an “ingenious magician” who makes complex solutions simple.
EDELMAN TEAM
Creative Direction — Dan Thorne
Design — Igor Salagaev + Ginny Tevere
Account — Joseph Tateoka
SNACK PACK DRAGON TREASURE
In a way, pudding is like a fairy tale - whimsical, sweet, and just plain fun. So to get kids excited for the launch of new Snack Pack Dragon Treasure, I wrote a rhyming dragon tale that made our product a storybook hero.
EDELMAN TEAM
Design—Sarah Neil
Photography—Jude Appleby + Adam Howarter
Account Management—Matt Kochis
NISSAN
Faced with slowing sales and reports that sedans are dying, Nissan tasked us with creating social assets highlighting the secret, exciting lives of sedan drivers.
If you think sedan drivers drive like little old ladies, you might want to switch lanes. 26% own up to having a lead foot 💨
Sedan drivers are more risqué than you’d think (and know how to steam up the windows). 20% admit to having sex in their car 😏
Think millennials are killing sedans the way they’re killing everything else? 🔪 The four-door’s not going belly up anytime soon. 73% of drivers—and 79% of millennials—would consider buying one now or in the future.
They may not drive a muscle car, but tons of sedan owners are feeling the burn. 72% say they care about staying fit 💪
Think sedans are for mom and dad? Think again. Millennials are twice as likely as their parents to swipe right on a sedan.
Sedan owners may drive on land, but they swear like sailors. 1 in 3 admit to making R-rated comments behind the wheel 🙊
EDELMAN TEAM
Creative Director—Tony Rogers
Art Director—Sarah Swenson
Editorial Direction — David Thomas
EDELMAN INTERNAL
To recruit college grads to the Edelman Immersion Program, my team wrote, shot, and produced an informational video—and over-misted a very large plant.
EDELMAN TEAM
Production Intern—Carly Hanley
Art Director—Nadia May
Editor—Jude Appleby
Art institute of chicago
In 2018, I worked on a small team overseeing Edelman’s pro bono work for the Art Institute of Chicago. During that time, I conducted curator interviews and historical research to write this press release for the exhibit “Hairy Who? 1966-1969.”
EDELMAN TEAM
Account Management—Stephanie Sutton
PNC BANK
For years, PNC Bank has gotten in the holiday spirit with the Christmas Price Index—an annual cost analysis of the gifts from “The 12 Days of Christmas.” I helped out by writing social copy to accompany our “DIY CPI” influencer content.
EDELMAN TEAM
Creative Direction—Jeremy Bersano
Copy Supervision—Megan Dwyer
Art Direction—Michael Levy