STAYFREE + CAREFREE

Women know what to expect when they’re expecting. But unexpected bladder leaks, changing menstrual flow, and discharge can leave new moms feeling anxious and alienated by their post-baby bodies. It may be the one thing they aren’t prepared for. That’s why we launched Ready For Anything — a campaign that showed women our all-in-one products are ready for any surprise mom life has in store — just like they are.

ONLINE VIDEO

In video content, we dramatized the common leak triggers and “uh-oh” moments moms know all too well.
And with an original 3D render, we visualized how our multi-fluid absorption technology can handle any kind of leak.

CONTENT PARTNERSHIP

In partnership with Scary Mommy and pelvic floor therapist The Vagina Whisperer, we created videos and articles addressing common issues moms face — with a nod to how Stayfree and Carefree can help you stay prepared.

PLAYTEX SPORT

Playtex Sport is the only tampon with 360° protection. Others just aren’t designed to move with your body.
But most women are still using the same tampon they chose in middle school — even if it can’t keep up with their active lifestyle today. We needed a way to get women who never slow down to stop and question their default. So, we launched We Are Made To Move — a bold campaign to show women Playtex Sport has movement in its DNA, just like they do.

HERO VIDEO

We wanted our campaign to be made by real women, for real women. So we partnered with talented female makers at every stage of the production process — from directing and casting to editing and music composition.
We took the same approach to our talent as well, only casting real athletes — not actors.

SOCIAL + ECOMMERCE

In social content, we positioned Playtex Sport as an essential piece of athletic equipment. We created an original 3D render to bring our 360° technology to life — and challenged women to upgrade their period gear with every post.

TIKTOK CAMPAIGN

Plus, we enlisted fitness and lifestyle TikTok creators to demonstrate that with Playtex Sport, your period can’t slow you down.

DIGITAS TEAM

Creative Direction — Nathalie Huni + Molly Crawford

ACD / Art Direction — Renee Alvarado

Strategy — Caitlin Finn

Production — Michelle Price

Account / Project Management — Alex Neophytou + Lindsey Rosenfeld + Hannah Mahdavi